Monkey Inside Cases

In the past 30 years, we have helped many companies to find and activate the monkey in their organization. Take a look at the examples below to get a bit of an idea of ​​what to expect. Where needed, we made confidential information illegible.

Van Wijnen

Top 5 construction company Van Wijnen was looking for an agency to reposition and reshape its brand. We started developing their Brand Bundle by visiting 22 Van Wijnen offices to look around, collaborate and listen. And we made a new website, a series of videos and every year we create 118 m2 of exhibition stands at the PROVADA real estate fair.


Lingotto is an exceptional project developer. We found their monkey using scissors and glue by inviting all employees to make a mood board for the Lingotto brand image. We then used this as the basis for a new manifesto. Next was a new corporate identity, a new website and a book with two fronts and three lenticular covers.

Metropoolregio Amsterdam

Om toeristen in Amsterdam op de fiets de prachtige gebieden rondom de stad te ontdekken ontwikkelden we Cycleseeing. Samen met de vele belanghebbenden fietsten en ontwikkelden we de afgelopen 5 jaar 9 verschillende routes. We ontwierpen een merkgids, routekaartjes, een website en overzichtsposters. Naast de redactionele en creatieve regie zorgen we ook voor de contacten met en distributie naar de belangrijkste fietsverhuurders in Amsterdam.

High Touch Executive Search

We helped the founder of this executive recruiter boutique agency in the agri-food sector with the scale-up and internationalization of his company. The Brand Bundle contains an English brand guide in which we improved the brand and corporate identity and placed it in an online platform (DAM). We developed a communications plan with buyer personas and media, and Click the Monkey made a brand new website together with a Google Ads campaign. Every month, René keeps track of the development with the brand new brand team.


The CEO and shareholders in the company asked us to help Exasun in their scale-up phase. René went undercover, and we developed a Brand Bundle with a complete brand story and identity and an online image bank. Together with the sales team, we created the most important buyer personas, and we concluded the marketing plan with a media funnel. Click the Monkey took care of the planning and production of the LinkedIn messages and the company presentation for the first buyer persona.

Bureau Veritas

Bureau Veritas is one of the largest certification companies in the world. We went undercover at shipping companies, tugboats and engine factories in the south of The Netherlands and in Belgium. We spoke and filmed their clients to find out what Bureau Veritas means to them. Our findings became part of a 3-in-1 Maglr digital platform: a newsletter, a website and an online magazine. We developed an international multimedia platform to make the Bureau Veritas monkey known to the world. The name: BV1828. The year the company was founded.

Janssen De Jong

René went undercover at this prominent construction company, after which he prepared the launch of their new brand ModuFair with a brand team of colleagues from Janssen De Jong. At the client's request, we collaborated with their advertising agency, IRX, for the creative elaboration of the internal and external launch. We made a communications plan with buyer personas, gave a workshop and took care of the strategic direction during the entire project. Click the Monkey handled the Google Ads campaign during the launch.

PinkRoccade Healthcare

MWith a team of different stakeholders within the company, we organized a brainstorming session to clarify the company's positioning and translate it into a concept for the Zorg & ICT fair. We gave the design (supported by great sketches that the customer made herself) and the production supervision to our sister agency, Release the Monkey.

Fijn Wonen

Consultancy firm FreshForward asked us to help develop a new brand for Van Wijnen. René visited their brand new model home in the city of Gorredijk and was the first to sleep right away. We developed the Fijn Wonen brand name with the accompanying brand book, corporate identity, website and launch campaign with ideas for new ways of home experience such as the use of Google Cardboard 'glasses'. The enthusiastic man in the photo is commercial director Jeroen van Balen who, to our great surprise, developed the complete brand strategy. printed it out and hung it in his office.

Dutch Bureau for Fruit & Vegetables

How do you change the perception of bell peppers from healthy and boring to healthy and fun for mothers with young children in the UK, Germany, and the Netherlands? We went completely 360° for this 3-year project in collaboration with René's former agency Usual Suspects. We went undercover and created a brand book, corporate identity, communication strategy, PR campaigns, recipe videos and retail activations in 3 countries.

Amsterdam & Partners

The Amsterdam City Marketing Organization asked us to explain to tourists what the Amsterdam Region has to offer. Based on 17 tourist-recreational products, we developed a map and 17 new names, descriptions and icons for the most prominent tourist attractions in the area with names such as New Land, Leisure Lakes, Flower Strip and Industrial Heritage. 

Monkey Inside Case - Amsterdam & Partners


With a team of various Dutch and German stakeholders within the company, we organized a brainstorming session to clarify the company's positioning. René went undercover in the world of 'food and feed'. We developed a brand booklet with an adapted corporate identity, various communication media and a collage of the world of Dinnissen.

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